Shumeiko is the surname. Shum is the point of the whole thing: to get people talking about you, not just watching.
art school · eight years in marketing · editor and director
Selected · 12 pieces
Hover a frame and it plays. Click and it opens full size, with sound.
28 more pieces
Sorted by the job, not by who paid for it. If yours is not here, it is almost certainly in the archive — ask and I will show it.
Here I am not filming, I am writing: a genre, a character, a turn. Horror in the woods, a helmet in bed, the sound of drones over the city.
My own footage cut into a frame everyone knows, so that it lands and still sells. The work happens before the shoot: writing the line, matching the angle and hitting someone else's edit on the beat.
A car needs to sell, and sell fast. I shoot it so the listing stands out from a hundred identical phone photos.
Speed ramps, macro, light on metal. One job: make the object wanted.
The product alone: no hero, no location. Just light and composition — and it makes no difference whether it is a helmet or a serum.
An expert speaks and people listen. Getting a shy person to open up, lighting their own room, and cutting speech so the joins do not show. Event days live here too.
Words
All from private messages, published with permission. Translated from Russian and Ukrainian.
I would never have dared without you
Vova, every year before New Year I need your help — paid, of course
You put your master's hand to it. Maybe we shoot another one sometime, I have a couple of ideas
As always, thank you for the professional edit — and for the genuine involvement and care that befits a real partner
This one is great too. I am getting the Alfa detailed tomorrow — we could do something with it after
Mine looks great. How is the Audi one coming? We want to post them together and see whose gets more views
About
Kharkiv art lyceum, then industrial design and three years of architecture. Four years of academic drawing — before I ever picked up a camera.
So I see the frame first and shoot it second. Composition, light and tone are not a preset here. They are training.
And before video there were eight years of marketing: my own venture, a car dealership, a restaurant. So I count what the views do next, not the views.
How we work
A month's plan, 12 scripts with storyboards, one shoot day, the edit, and a weekly review of what you filmed yourself.
I come to your location and shoot 6–8 pieces in one batch. A month of material from a single day.
An hour and a half on location. Turnaround depends on the complexity — I will tell you upfront. Your listing stops looking like the other hundred.
Script, edit, grade, sound and subtitles. If the footage is short I will tell you exactly what to reshoot.
These are starting points: every job is quoted for what it actually is — locations, volume, deadlines. Tell me what you need and I will give you a figure. Two rounds of revisions are included; the third and beyond are billed separately. I do not guarantee view counts — nobody honestly can. I guarantee what I actually control: the idea, the picture, the pace and the retention.
I answer within a day. If it is not my kind of job I will say so and point you to someone better.